BBC Worldwide buys Lonely Planet travel guides to expand its reach - Instablogs

BBC Worldwide buys Lonely Planet travel guides to expand its reach - Instablogs

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BBC Worldwide buys Lonely Planet travel guides to expand its reach

Rajni , Shimla: Oct 3 2007

Made Popular Oct 3 2007

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BBC Worldwide, the commercial arm of the BBC has added another feather in its cap. It has bought 75 percent of the publisher from Australia-based travel publisher Lonely Planet in a bid to build the brand around the globe. The world-famous travel...

Tags: BBC Worldwide, Lonely Planet, Travel

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